In 2007 a group of Swedish feminist women established a network called Bara Bröst (translation both bare breasts/merely breasts) which's outspoken goal was to start a debate about the unwritten social and cultural rules that sexualizes and discriminates the female body. They claim the right to be bare breasted at any public place where it is socially accepted for men to be likewise. .
The network was created after a media noticed protest action, in which two women were swimming without their bikini-tops on were rejected from the bath house. Several similar actions were made and eventually the debate that followed convinced a couple of bath houses to change the dress code to one where male and female breasts was regarded as equal.